Consommateurs Petites entreprises Grandes entreprises

How to Build Your Presence On Twitter

Many small business owners have heard about Twitter and how other companies are using it to promote their businesses. But some don’t know where to start or how to make the most of the micro-blogging site. In a previous post, I set out a step-by-step guide to deciding whether Twitter was right for your business and how to set up an account and get started. In this post, I’m going to look at how to tweet — which is the act of sending out messages on the channel — and how to build and engage with your audience on the network.

What’s a tweet?
A tweet is a short message of up to 140 characters that you write and broadcast on Twitter. It will show up in the tweet-stream of everyone who follows your account. And, unless you have opted to protect your updates (which kind of defeats Twitter’s marketing potential), it can also be seen by anyone scanning the public tweet-stream or via search.

Types of Tweets

Updates: These are your tweets. In a business context, they can certainly be promotional. You can update your followers about new products, specials or promotions, or changes in your hours of operation. But if all your tweets are all promotional, your followers might lose interest. So it’s a good idea to intersperse your promotional tweets with others of broader interest, such as community or industry news. (I’ll deal with effective promotional strategies in my next post in this series.)

 

Retweets: When you see someone else’s update you like and you forward it to your followers, or when someone else does this with one of your updates, it’s called a retweet. You can recognize retweets by the arrows icon and “Retweeted by…” directly under the message. Another custom is to write “RT” in front of the message. Sometimes, there is an “MT” in the front, indicating that the original tweet was modified before being forwarded. If there’s room, many people add a brief comment of their own when retweeting someone else’s update.

 

Direct messages: These let you privately tweet to a user who’s following you. To send a direct message, use the direct message button from the gear icon, or just type “D” followed by the username.. Ex: “D joesmith what is your order number?”

Mentions: You can mention other Twitter users in your updates by using their handles. For example, “Glad your shipment arrived @janesmith!” notifies the account mentioned. People can mention you in similar fashion, and this is usually a sign that they are trying to interact with you via Twitter. (My next post will also cover how to monitor the Twittersphere for mentions of you or your company.) Note: If you start a tweet with a handle, it will be seen only by people who follow both you and the account with that handle.

Multimedia tweets: You can make your tweets more interesting by adding multimedia elements such as photographs, short videos or links to other content.

 

Finding people to follow
When you set up your account, you had the option of allowing Twitter to scan your address book and identify contacts who were already using the service. In addition to this, you can find interesting people to follow by:

● Searching for people you know;

● Searching relevant keywords to find people and companies in your community or industry;

● Looking through the lists of followers of the accounts you follow to see if their connections are interesting to you, too; and

● Following back people who follow you.

Getting followers
This is a bit trickier since, unlike many social networks where connections are mutual, Twitter allows connections to be one-way. That is, you can follow someone with no obligation that they follow you back, and vice versa.

The best way to attract quality followers is to tweet content that will be of interest and value to the sorts of people you want to follow you. Sounds simple — and it is — but it will take time to develop a good-sized following.

You can help the process along by:

● Simply following people since many of them will follow you back;

● Engaging with people you want to have follow you by mentioning them in a tweet;

● Promoting your Twitter handle on your website, in your email signature, on your business card and in other business and promotional communications materials; and

● Asking — yes, asking! — your customers, suppliers and business partners to follow you.

How much tweeting should you do?
That’s a really tough question to answer. Some Twitter accounts are massively active, spewing out dozens or even hundreds of tweets a day. Others lie almost dormant, uttering a rare tweet only every now and then. The happy medium is just that — somewhere in between — and it really depends on what you’re trying to accomplish. If you want to maintain an engaged audience, however, I would recommend you try for at least 10 tweets per day, and that no more than one in four or five be self-promotional. (I’ll have more advice on frequency and timing of tweets in the third post in this series.)

Do you have any additional tips to share? Let us know in the comments section below.

Laissez-nous savoir ce que vous en pensez

One response to “How to Build Your Presence On Twitter”

  1. John Cameron says:

    Good article.
    I also like to use hashtags as well like – #hometown – or – #business – so more people can see my tweets.

    John Cameron
    Rock Solid Business Coach
    @rocksolidcoach

  2. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Thank you! A good amount of material!

    chemist no-risk viagra purchase female viagra
    viagra for sale uk
    viagra pinus size difference testamonials – https://genericviagrantx.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  3. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    This is nicely put! !

    viagra ciesta v for viagra
    viagra 100mg
    viagra help jet lag – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  4. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    You have made the point!

    viagra double scan viagra peak blood levels
    viagra 100mg
    viagra melanoma – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  5. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Valuable posts. With thanks!

    rid viagra emails viagra constapation
    generic viagra 100mg
    viagra expiry date – https://genericviagrantx.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  6. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Amazing write ups. Cheers.

    how long viagra last free viagra samples from pfizer
    generic viagra online
    actress viagra commercial – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  7. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Valuable postings. Thank you!

    headaches viagra immunity to viagra
    cheap viagra
    viagra enjoyable to women – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  8. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    You actually mentioned that effectively.

    us viagra forums knox news viagra substitute
    viagra without a doctors prescription
    drinking wine with viagra – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  9. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Kudos! I appreciate this!

    viagra without viagra canadian home office
    generic viagra online
    viagra 100 free shipping – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  10. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Nicely put, Cheers!

    viagra and celias cialis compar compar levitra viagra
    viagra pills
    no prescription order viagra – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  11. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Regards, I like it!

    viagra online ordering foreign websites viagra levitra patients cialis
    viagra pills
    long-term effects of viagra – https://genericviagrantx.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  12. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Incredible all kinds of terrific knowledge!

    buy viagra ups viagra ejaculation pictures
    viagra online
    mexico pharmacy generic viagra – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  13. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Thank you, Ample info.

    impotency from viagra use viagra 10mg 20mg
    buy generic viagra
    male enhancements viagra and cialis – https://genericviagrantx.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  14. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Terrific info, Cheers!

    viagra free find search sites viagra miller drug
    viagra without a doctor prescription
    viagra false loans – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  15. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    You actually explained this wonderfully!

    viagra side effects in canines female use of viagra
    generic viagra 100mg
    what is female viagra – https://genericviagrantx.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  16. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Many thanks! I value this.

    viagra boost dopamine mixing zanidip and viagra
    viagra for women
    viagra raynauds – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  17. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Many thanks! I appreciate this!

    generic viagra rxmeds supreme suppliers viagra
    viagra pills
    special offers dose low viagra cialis – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  18. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Thanks a lot. I value this!

    fmale viagra viagra fail drug test
    viagra for sale uk
    pulmonary in hypertension viagra – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  19. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    This is nicely expressed! !

    genetic viagra europe genaric viagra cealis ect
    viagra 100mg
    female free sample viagra – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  20. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Cheers! Wonderful information!

    discount generic viagra blue pill viagra prescription only
    viagra pills
    viagra us patent – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  21. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Thanks. I appreciate this.

    ugr 50 viagra viagra shop
    viagra without a doctor prescription
    viagra and pacerone used together – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  22. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Fine forum posts. Thank you.

    best price viagra name brand order viagra international
    buy viagra online
    viagra vs – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  23. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Cheers. A lot of write ups.

    viagra patent expire date canadian drug viagra
    generic viagra online
    generic viagra no prescription – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  24. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Cheers, Useful information.

    id 1319 viagra large viagra dicks
    buy viagra online
    viagra online pharmacy review – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  25. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Thanks. Numerous tips!

    arti viagra watermelon found to have viagra
    viagra without a doctors prescription
    blood pressure medications simular to viagra – https://genericviagrarcp.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  26. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Wonderful content. Appreciate it!

    viagra success pictures pages edinburgh search viagra boring
    buy viagra
    effects of viagra on females – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  27. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Perfectly voiced genuinely! !

    viagra office ontario canada viagra overnite
    buy viagra
    viagra and metoprotol interaction – https://genericviagrantx.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  28. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    You’ve made the point!

    buying viagra in new zealand buy soft generic viagra cheapest
    viagra without a doctor prescription
    computer sending out emails viagra – https://genericviagrantx.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  29. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Kudos. I enjoy this.

    viagra personal experience viagra priapism treatment
    generic viagra
    viagra without a perscripton legal – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  30. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    You expressed this exceptionally well!

    buy viagra with cashiers check does anything work like viagra
    viagra generic
    pharmacy silagra brand name viagra cumwithuscom – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  31. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Incredible a lot of fantastic facts.

    interazione tra viagra e eutirox name buy viagra text buy viagra
    viagra 100mg
    identifying viagra – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  32. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Kudos, I appreciate this!

    viagra edinburgh news search comment erection viagra dicked women porn photos
    viagra online
    taking epinephrine and viagra together – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  33. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Amazing material. Regards!

    calgary viagra miami viagra prescription walk-in
    viagra for sale uk
    world news viagra find site computer – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

  34. Larrywaype says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    Wow tons of good tips.

    does viagra enhance normal erections buy viagra 32
    viagra generic
    viagra how fast 100mg – https://genericviagramsl.com

    GeraldNinee
    DwayneepifY
    KevinAbavy

Leave a Reply

Your email address will not be published. Required fields are marked *